How to Start Speaking

At the last few events I attended, I’ve gotten into conversations on how to begin as a speaker. So I thought I’d share some of my advice that I provided to them.

First and foremost, get your first talk scheduled. Reach out to your local user group and ask to be “penciled” in for a meeting a few months out. Giving yourself a goal and deadline is essential to putting yourself out there to speak. Next, write down ten topics you may want to speak on. Narrow down that list to five by thinking about what you would be most comfortable speaking about.

Next look at your five topics and really think about what kind of experiences you can talk about and what kind of examples you can talk about. Jot those ideas down under each heading. If you come up a little lacking in ideas scratch that topic off your list as there probably is not enough content to do a talk. The key is to narrow it down and keep going down levels of detail.  You’ll notice after you get down a level or two that you can begin to see a slide deck constructing itself. Each topic and sub topic become and individual slide with bullet point for each side.

Example (randomly streaming ideas while I type this)

Query Store

  • Forcing a plan
    • How to figure out which plan
    • When not to do this (how can it hurt)
  • Query Regression
    • What is that
  • Configuration
    • Proper Settings
  • Top Consuming Queries
    • Standard reports you can use
    • How to identify which ones
  • What not to do

Performance Tuning

  • Best Items to change to get biggest results
    • RSCI
    • Statistics
  • Memory
    • Proper Settings
    • Issues I’ve seen
    • Multiple Instances
    • Extra Services Running
  • Indexes
  • 3rd Party Tools
  • Key Metrics

Now that you have a topic, it’s time to write an abstract and come up with a title. An abstract is what you will submit to the event and tells the attendee what your session is about. For events outside your user groups this is also what they will use to determine if your session is one they wish to have presented. I advise you to read some abstracts on SQL Saturday sites to get an idea of how people write them before you get started writing your own. This can be the hardest part of building a talk, and that’s why I come up with a list of topics first.  I then utilize the list of topics to help create my abstract.  Keep in mind that you have a limited amount of words in an abstract to try to convey the full message of the talk. An abstract is much like a movie preview.  The preview has to capture the attention of the audience in a short amount of time and inform them of the plot of the movie.

Once you get the abstract written be sure to get a second set of eyes to review it. What sounds good to you may not convey a clear message about your topic. Having another person read it and give you feedback is an important part of the process.

After building a list of topics, creating an abstract, getting it reviewed,  it’s time to build your slide deck. Using your bulleted list, create a slide for each item and fill in any missing items that comes to mind. You’ll find it comes along pretty easily since you have already created talking points. Be sure when you create your deck to add lots of notes for each slide it will help you keep on track and know what to cover or even what stories to tell. Some speakers, myself included, can blank out or get off topic easily, these notes will help guide yourself. For an hour presentation, try to create 20 slides as a starting goal, not including your title and about me slides. Approximately 2-3 mins spent talking on each slide is a good rule of thumb and that will give you around 50-minute presentation with a buffer for introductions, questions and tangents.

Now the VERY most important part before giving your first session is PRACTICE, PRACTICE, PRACTICE. Set a timer in PowerPoint and go through your slides over and over. Once you feel comfortable, try to give the session to a family member or friend. Ask them to take notes like the things below. They need know nothing about your topic, they are just there to help you hone your presentation skills.

What is your go to word?

Do you say umm to many times?

Did it seem fluid?

Could they follow along?

Are the slides too distracting?

Did you fidget?

Use these notes to make improvements. After you give your session for first time to the User Group ask for feedback and session evals. Speakers are constantly improving their sessions and slide decks each time they give that session. You may not knock it out of the park the first time, but as long as you keep building on to your skill you are well on your way to being a great speaker.

All speakers had to give their very first session once. We all had to bite the bullet and face the fear of no one wanting to hear us talk, what if I teach something wrong, or I what if throw up because I am to nervous. We’ve all been there. You’re not alone in your journey of becoming a speaker.  I know many speakers within the SQL community that would be willing to review slide decks and listen to give notes.

About Monica Rathbun

Monica Rathbun lives in Virginia, is a Microsoft MVP for Data Platform and Microsoft Certified Solutions Expert. She has nearly two decades of experience working with a wide variety of database platforms with a focus on SQL Server and the Microsoft Data Platform. She is a frequent speaker at IT industry conferences on topics including performance tuning and configuration management. She is the Leader of the Hampton Roads SQL Server User Group. She is passionate about SQL Server and the SQL Server community, doing anything she can to give back. Monica can always be found on Twitter (@sqlespresso) handing out helpful tips. You can find Monica blogging at sqlespresso.com 
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One Comment

  1. Great topic! We always need more speakers! It’s one reason one of my presentations in my portfolio is on how to present!

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